What Training for an Ironman Taught Me About Leadership
By Lourds Adalia-Evertse, Co-Founder and Managing Director, Spice Grill

People often ask how I manage to be an entrepreneur, a mother, a wife and an Ironman finisher.
The honest answer is that I don’t always manage it perfectly.
There are days when I feel completely in control and days when I feel like I am simply trying to keep everything moving. But over the years, I have learned that balance is not about doing everything perfectly. It is about knowing what matters, staying committed to it and learning how to keep going when life does not go according to plan.
Entrepreneurship has taught me that nothing worthwhile comes easy.
Building Spice Grill has reinforced that lesson for me. Running a growing restaurant business is not just about creating good food or opening a location. It means making difficult decisions, managing people, responding to challenges and continuing to show up when things do not go according to plan.
There will always be uncertainty, setbacks and moments when things simply do not work out the way you expected. When those moments come, I try not to spend too much energy asking why something happened to me. Instead, I ask: What can I learn from this? What can I do differently next time?
Not every chapter of your journey will be good. But you are still the author of your life.
You cannot always control what happens to you. You can control what you do next.

Leadership Is Not About Having All the Answers
My definition of leadership has changed significantly over the years.
I used to believe that being a strong leader meant always knowing what to do and having the answers. Today, I see leadership differently. Leadership is about being able to adapt, listen and make firm decisions when circumstances become difficult.
It is also about understanding that people have their own journeys. Employees may eventually leave, change careers or pursue opportunities elsewhere. That is part of life. I have learned not to become too attached to positions or people, but that does not mean taking people for granted.
While someone is part of your team, treat them with respect. Value their contribution. Give them opportunities to grow. I have also learned that motivation is not always about salary.
Sometimes, it starts with simply listening to someone. Sometimes, it is making them feel that their work matters. Sometimes, it is helping them become better than when they first joined you.
For me, leadership is not about making people feel that they work for you. It is about making them feel that they are part of what you are building together.
That is something I try to apply every day at Spice Grill. A business is ultimately built by people, and when people feel valued and connected to what they are helping create, they bring a different level of ownership to their work.
Entrepreneurship Is Not the Freedom People Think It Is
One of the biggest misconceptions about entrepreneurship is that it immediately gives you freedom. People see the business, the achievements or the lifestyle. They see the result, but rarely the years of work behind it. They do not see the sleepless nights, financial pressure, difficult decisions and uncertainty. They do not see the moments when you have to keep showing up even when things are not going well.
There are many times when everyone else is off, and that is exactly when entrepreneurs are working. Eventually, entrepreneurship can give you greater freedom. But building that freedom requires patience, consistency and sacrifice. Success is usually the part people see. The work behind it is the part they don’t.
What Ironman Taught Me About Business
Training for an Ironman taught me something that no business experience could have taught me in quite the same way. I don’t think I have ever been more disciplined than I was during my Ironman training. A 3.8-kilometre swim, 180-kilometre bike and 42.2-kilometre run is not something you can prepare for in a few weeks. It requires months of commitment, structure and discipline, including on the days when you have absolutely no motivation.
Crossing the finish line at Ironman Vitoria-Gasteiz proved to me that we are capable of much more than we think. But it also taught me that saying “anything is possible” is not enough.
You have to do the work.
No one handed me that finish line. I worked towards it day after day, followed my coaches’ plan, trained when I was tired and continued through the difficult moments. That experience changed how I think about achievement. The finish line is earned long before race day. It is earned through all the small decisions you make when nobody is watching.
I carry that lesson into business.
When something difficult happens, I remind myself: I finished an Ironman. I know I can do hard things. That does not mean every problem suddenly becomes easy. It means I have proof from my own experience that I can stay calm, adapt and keep moving when things become uncomfortable.
Consistency Beats Motivation
Endurance sport also taught me that big goals are rarely achieved through one extraordinary moment.
They are built through consistency.
Some training days are great. Some are terrible. Some days you feel strong. Other days you question why you are doing it at all.
But you still show up.
Business is much the same.
There will be days when everything works and days when you question every decision you have made. When things become difficult, I try not to immediately think about quitting.
I think about what needs to change.
What should I adjust? What can I learn? What can I do better?
Sometimes moving forward does not mean pushing harder. Sometimes it means changing direction while keeping the bigger goal in sight.
That mindset has helped me not only as an entrepreneur, but also as a wife and mother.
Building a business while raising a family has taught me that time is one of the most valuable things we have. You cannot create more of it. You can only decide where you put it.
Redefining What Success Means
Perhaps the biggest change in my perspective has been how I define success. When I was younger, I wanted to aim as high as possible. I thought success meant achieving more, earning more and building more. Before entering the restaurant business, I had a successful corporate career and was earning a very good salary. Leaving that security was a huge risk.
But I knew I wanted to build a life with more ownership and freedom. If I had stayed comfortable simply because I was afraid of taking a risk, I would not be where I am today. As I have grown older, however, I have realised that success is not simply about how much you can accumulate.
You can have businesses, money and achievements and still not be genuinely happy. If you do not have happiness, purpose or time for the people you love, then what is all of it for?
Today, success means having freedom over my time, being present for my family, creating opportunities for other people and knowing that what I do has an impact beyond myself. It means building something I am proud of without losing myself in the process. It means being a mother and a wife, being an entrepreneur, being an athlete and still having room to simply be myself.
The Life I Want to Build
I no longer believe that success is about having the most. It is about having the freedom to choose how you live.
There will always be another goal, another business challenge, another race and another mountain to climb. But I have learned that the goal is not to spend your entire life chasing the next finish line. The goal is to build a life that you are happy to live along the way.
Entrepreneurship through building Spice Grill taught me resilience. Leadership taught me humility. Sport taught me discipline. Motherhood taught me perspective. Together, they have taught me something even more important: you do not have to choose between ambition and a meaningful life.
You can build something ambitious while making time for the people you love. You can pursue difficult goals while knowing when to slow down. You can fall, learn, adapt and start again. And sometimes, the most important question is not whether you can reach the finish line. It is whether you are building a life you actually want to be standing in when you get there.







