FirstAVENUE
    Celebrity Campaigns
    17 hours ago

    Julia Garner Shines in Gucci’s “The Art of Silk” Campaign

    Award-winning actress Julia Garner steps into a world of fluid elegance as the face of…
    Celebrity Style
    17 hours ago

    Hollywood’s Siren: Alexandra Daddario

    In an industry that thrives on transformation and resilience, Alexandra Daddario has quietly yet confidently…
    Celebrity Style
    1 day ago

    Style Crushing On… Elizabeth Debicki

    With her statuesque elegance, magnetic screen presence, and fashion-forward red carpet moments, Elizabeth Debicki is…
    Cover Story
    1 day ago

    THE N°1 DE CHANEL YOUTH SERUM DUO.

    The smoothing serum and new antioxidant serum-in-mist, featuring a high concentration of red camellia extract,…
    Celebrity Style
    1 day ago

    Scarlett Johansson Brings Timeless Glamour in Prada for Seoul Press Conference

    Scarlett Johansson made a dazzling appearance at the Seoul press conference for “Jurassic World Rebirth”,…
    Cover Story
    2 days ago

    Al Habtoor Motors honoured at Mitsubishi Business Excellence Awards

    Al Habtoor Motors, the exclusive distributor of Mitsubishi vehicles in the UAE, proudly announces its…
    Beauty
    2 days ago

    Guerlain’s Sun-Kissed Natural Healthy Glow Powder: Beauty Meets Nature

    Guerlain continues to set the standard for luminous, skin-loving beauty with its Sun-Kissed Natural Healthy…
    Cover Story
    2 days ago

    Jennifer Lopez Stuns at the 2025 American Music Awards

    Jennifer Lopez lit up the stage at the 2025 American Music Awards with a show-stopping…

      Julia Garner Shines in Gucci’s “The Art of Silk” Campaign

      Award-winning actress Julia Garner steps into a world of fluid elegance as the face of Gucci’s latest campaign, The Art…

      Karl Lagerfeld x Amber Valletta: A Bold Step Toward Sustainable Luxury

      Supermodel and environmental advocate Amber Valletta reunites with Karl Lagerfeld for an exclusive collaboration that brings sustainability and high fashion…

      Guerlain’s Sun-Kissed Natural Healthy Glow Powder: Beauty Meets Nature

      Guerlain continues to set the standard for luminous, skin-loving beauty with its Sun-Kissed Natural Healthy Glow Powder. Crafted with 96%…

      The New pH-activated Blush Stick with a Dewy-glow Finish

      Dior takes radiant beauty to the next level with its newest launch — the Rosy Glow Stick, a blush innovation…

      Weekday Indulgence: Business Lunch at MOLI by SHI

      In the heart of Dubai’s upscale Bluewaters Island, MOLI by SHI offers a refined escape from your weekday routine with…

      Revolver, Dubai’s Hottest Fire Driven Modern Indian Grill

      Teams up with Emirati-Owned, Maisan15 for a One-Night-Only Feast of Flavours Expect bold flavours, fire-driven cooking, and incredible creative chemistry…

      Zendaya Transforms Fashion Fantasy in Louis Vuitton’s Campaign

      When elegance meets artistry, the result is pure magic — and Zendaya’s latest appearance in Louis Vuitton’s Campaign 05 is…

      All We need to Know – Jennifer Lawrence’s Cannes Look

      It was Classic Dior Glam with a Modern Glow At the 78th Cannes Film Festival, Jennifer Lawrence turned heads with…

      Gigi Hadid Walks the Canvas in Miu Miu’s Painterly Vision

      Fashion met fine art as Gigi Hadid brought Miu Miu’s brushstroke-inspired fantasy to life in a look that blurred the…

      Most Popular

      Red Carpet Highlights

        THE N°1 DE CHANEL…

        The smoothing serum and new antioxidant serum-in-mist, featuring a high concentration of red camellia extract, have an enhanced, complementary effect…

        Jennifer Lopez Stuns at…

        Jennifer Lopez lit up the stage at the 2025 American Music Awards with a show-stopping opening performance that proved she’s…

        All We need to…

        It was Classic Dior Glam with a Modern Glow At the 78th Cannes Film Festival, Jennifer Lawrence turned heads with…

        18th Dubai Duty Free…

        The 18th Dubai Duty Free Irish Derby took centre stage on Sunday, 29th June 2025 at the iconic Curragh Racecourse,…

        Jennifer Lopez: Timeless Star,…

        Jennifer Lopez continues to shine as one of the most powerful and stylish women in entertainment. At 55, she proves…

        Beyoncé Shines in Dolce…

        Beyoncé made a stunning fashion statement at the opening performance of her Cowboy Carter Tour at Sofi Stadium in Los…

        Fashion & Lifestyle

        • The New pH-activated…

          Dior takes radiant beauty to the next level with its newest launch — the Rosy Glow Stick, a blush innovation designed for a personalized glow that lasts all day. This creamy, swipe-on blush delivers an instant dewy flush, giving your cheeks a healthy, luminous look that feels fresh and effortless. What sets the Rosy Glow Stick apart is its color-reviving technology, which adapts to your skin’s unique pH level. This means the blush transforms into…

          Read More »

        • Jimmy Choo Spring…

          Effortless Glamour Jimmy Choo’s Spring 2025 collection steps into the new season with refined elegance and bold individuality, reimagining classic glamour through a contemporary lens. With a blend of sophistication and daring, the collection pays tribute to the empowered woman who balances grace with confidence. At the heart of this season’s designs are sculptural heels, shimmering embellishments, and delicate pastel tones, creating a harmony between modern statement pieces and timeless appeal. From sky-high stilettos to…

          Read More »

        • Dolce & Gabbana…

          Dolce & Gabbana continues to define luxury with eyewear that combines bold Italian flair and refined design — and this latest pair of sunglasses is no exception. Crafted with precision, these sleek black frames embody a powerful silhouette that complements the confident, fashion-forward individual. The sunglasses offer more than just sun protection; they are a statement. The design features clean lines and a subtly curved structure that sits comfortably on the face while exuding undeniable…

          Read More »

        • Dolce & Gabbana’s…

          Dolce & Gabbana’s Maiolica Collection captures the essence of sophisticated femininity through a lens of Italian heritage and artisanal beauty. This collection is a celebration of timeless craftsmanship, delicate artistry, and the romance of Southern Italy, where tradition meets fashion with unmistakable elegance. At the heart of the Maiolica Collection is the enchanting color blue — bold, regal, and deeply evocative. Set against a clean white base, the intense blue tones recall the intricate ceramic…

          Read More »

        MICHAEL KORS - Sunset Reverie | Suki Waterhouse for Spring 2025. Campaign star Suki Waterhouse shows off the boldest in spring style with the studded Laila satchel for Spring 2025.

        GABRIELLE CHANEL


        GABRIELLE CHANEL         is the most radiant expression of femininity among CHANEL’s fragrances. Inspired by the
        free-spirited essence of Gabrielle “Coco” Chanel herself, this luminous scent captures the strength, elegance, and inner light of the modern woman. It opens with sparkling citrus and white florals—jasmine, ylang-ylang, orange blossom, and tuberose—blended to evoke warmth, softness, and pure sensuality. The fragrance feels like sunlight on the skin: fresh, airy, and glowing with confidence. GABRIELLE CHANEL isn’t just a perfume—it’s an aura, a celebration of individuality, designed for the woman who dares to shine from within and embrace her true brilliance.

         

         

        Beauty

          2 days ago

          Guerlain’s Sun-Kissed Natural…

          Guerlain continues to set the standard for luminous, skin-loving beauty with its Sun-Kissed Natural Healthy Glow Powder. Crafted with 96%…
          3 days ago

          The New pH-activated…

          Dior takes radiant beauty to the next level with its newest launch — the Rosy Glow Stick, a blush innovation…
          5 days ago

          All We need…

          It was Classic Dior Glam with a Modern Glow At the 78th Cannes Film Festival, Jennifer Lawrence turned heads with…
          2 weeks ago

          CHANEL LES BEIGES.…

          LES BEIGES. Natural is a style.LES BEIGES HEALTHY GLOW FOUNDATION, a hydrating and protective fluid foundation with a 90%* skincare-based…
          2 weeks ago

          Guerlain’s Glow: Kim…

          Guerlain’s newest ambassador, Kim Go-eun (@kyo1122), steps into the spotlight with timeless elegance, embodying the ethereal glow of the brand’s…
          June 7, 2025

          Exclusive Interview: Mikey…

          In a heartfelt conversation, Mikey Madison opens up about her recent Oscar triumph for Best Actress in Anora. The film,…

          Zendaya for the LV Resort Collection: Summer Odyssey Campaign | LOUIS VUITTON

          Fashion Campaigns

          • Julia Garner Shines in Gucci’s “The Art of Silk” Campaign

            Award-winning actress Julia Garner steps into a world of fluid elegance as the face of Gucci’s latest campaign, The Art of Silk. Known for her fierce performances and chameleon-like versatility, Garner brings a hypnotic presence to the brand’s tribute to silk — one of the most iconic and enduring fabrics in fashion history.

            Shot in a dreamy, almost cinematic setting, the campaign reimagines silk not just as a material, but as a mood — soft, confident, and undeniably luxurious. Julia glides through the visuals with her signature blend of strength and grace, wrapped in flowing silks that move like poetry in motion. The color palette ranges from delicate pastels to deep jewel tones, capturing the fabric’s versatility and timeless charm.

            Under the creative direction of Sabato De Sarno, The Art of Silk reaffirms Gucci’s mastery in fusing heritage with modern artistry. Silk becomes a symbol of transformation, just like Garner herself — a rising star who continually redefines what it means to be both powerful and feminine.

            Every frame of the campaign speaks to Gucci’s refined aesthetic and its deep appreciation for artisanal craftsmanship. Whether it’s a sharp blouse with exaggerated cuffs or a dramatic silk dress that catches the light with every step, the collection pays homage to the elegance of motion.

            Garner’s casting is no accident. She embodies the new generation of women who are bold, unapologetic, and entirely original — exactly the spirit this campaign celebrates.

            Gucci’s The Art of Silk is more than a fashion moment; it’s a cinematic ode to individuality, captured in folds of silk and the quiet confidence of a star who’s just getting started.

          • Karl Lagerfeld x Amber Valletta: A Bold Step Toward Sustainable Luxury

            Supermodel and environmental advocate Amber Valletta reunites with Karl Lagerfeld for an exclusive collaboration that brings sustainability and high fashion into perfect harmony. This time, the iconic fashion house joins forces with the Ethical Fashion Initiative, resulting in a limited-edition oversized tote that’s both chic and conscious.

            Crafted by skilled artisans in Burkina Faso and Kenya, the new bag isn’t just another accessory—it’s a celebration of craftsmanship, culture, and ethical production. Each piece is made by hand using locally sourced materials, reflecting a deep respect for traditional techniques and community empowerment.

            Amber Valletta, who also serves as the brand’s Sustainability Ambassador, has taken an active role in both the design and the storytelling of the campaign. With her long-standing commitment to eco-conscious fashion, Valletta brings more than just her face to the project—she brings a message. The campaign showcases her in natural, minimal settings, letting the message of mindful luxury take center stage.

            The collaboration reflects Karl Lagerfeld’s evolving vision: fashion that makes a statement not only in style but also in purpose. This oversized tote blends modern design with a raw, handcrafted aesthetic—perfect for the conscious consumer who values story, substance, and style.

            More than just a fashion piece, this release is a testament to how major brands can influence change while still appealing to global tastes. From the hands of African artisans to the shoulders of fashion-forward consumers, this bag is a journey in itself—one that reflects integrity, beauty, and a brighter future for the fashion industry.

          Dine & Discover

          Health & Wellness

          Reem Acra - Laces & Petals - BRIDAL COLLECTION

          Designer Spotlight

            Designer Spotlight
            2 weeks ago

            Zuhair Murad Bridal Sprig 2026

            Like a sun-drenched poem, the Spring 2026 Bridal Collection embraces the most virtuous form of romance, celebrating love through regal…
            Designer Spotlight
            4 weeks ago

            Saint Laurent Champions Strength Through Silhouette

            Saint Laurent’s Winter 2025 runway made one thing clear: this season is all about bold, commanding shoulders. Models circled a…
            Designer Spotlight
            May 17, 2025

            Elie Saab’s “Portrait of a Dream” Captures Spring/Summer 2025 in Bloom

            Elie Saab’s Spring/Summer 2025 Haute Couture collection, titled “Portrait of a Dream,” is a poetic vision of romance and refinement.…
            Designer Spotlight
            May 17, 2025

            Zuhair Murad – Ready to Wear Fall 2025

            THE FROZEN KISS Between precision and intricacy, Zuhair Murad captures the beauty suspended in time. Sculptural and mesmerizing, the polar…

            ZUHAIR MURAD

            READY-TO-WEAR RESORT 2026

            PARFUMS D’AILLEURS

             

            Inspired by a sensorial journey between East and West, the Resort 2026 is a universe where civilizations meet and merge in a symphony of textures, colors, and emotions. This cultural dialogue, nourished by centuries of mutual fascination, is expressed through orientalist paintings and lavish décors inspired by legendary palaces, where opulence meets delicacy with timeless grace.

            The enchanting world of Indian palaces lies at the heart of this collection, like a waking dream, evoking the opulence of the maharajahs and the sovereign allure of their way of life. Precious embroideries, sparkling jewels, and luxurious fabrics enhance this mythical splendor in a constant dialogue with modern, refined lines.

            A romantic English touch gently enters the aesthetic conversation, bringing with it a refined and nostalgic softness. Zuhair Murad celebrates the union of the mystical and the contemporary, exalting a devotion to beauty that transcends borders and eras.

            Gilded accents, radiant laminations, and shimmering adornments elevate each detail, revealing an enchanting duality where the simplicity of the cuts meets the sensory richness of Eastern heritage. The silhouettes, both sculptural and airy, embody a multifaceted femininity — sensuous and sovereign, luminous and enigmatic.

            The Resort 2026 collection emerges as an ode to the modern woman — free and inspired — carrying within her the echo of a world where cultures converge in vibrant harmony

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