A New Era for Kardashian Beauty
SKIMS Beauty Is Coming: Kim Kardashian Sets the Stage for Her Next Beauty Chapter
Kim Kardashian is preparing to return to the beauty industry, this time under the powerful SKIMS umbrella. The entrepreneur has confirmed that SKIMS Beauty is expected to launch in 2027, marking the next evolution of a brand that has already expanded far beyond its shapewear origins.
For readers following the latest beauty, fashion and celebrity developments on First Avenue Magazine, the move is particularly significant. SKIMS has built its identity around neutral palettes, body-focused essentials and highly recognisable campaigns, making beauty a natural extension of its lifestyle positioning.
From Shapewear to Beauty
Kardashian has considerable experience in the sector. Her previous beauty businesses included KKW Beauty and SKKN by Kim, but bringing cosmetics under SKIMS creates the possibility of a more unified fashion-and-beauty universe.
According to Cosmetics Business, Kardashian recently responded to a fan asking about beauty products by indicating they are coming next year. The company had already offered clues earlier in 2026 through SKIMS designs and collaborations that appeared to reference beauty.
The development arrives as celebrity-founded and personality-driven beauty brands continue to compete for attention in an increasingly crowded market.
What Could SKIMS Beauty Look Like?
Full product details have not yet been announced, so specific formulations, shades and categories remain unknown. But SKIMS already has an established visual identity that could translate naturally into cosmetics: skin-inspired neutrals, minimal packaging and products designed around everyday routines.
The timing is also interesting. September has brought a busy beauty calendar, with new skincare, makeup and hair launches arriving alongside fashion month.
What makes SKIMS Beauty worth watching is the scale of the existing brand. Rather than launching an entirely unfamiliar beauty name, Kardashian can introduce cosmetics to consumers who already recognise the SKIMS aesthetic.
Beauty could also give SKIMS another way to build a complete lifestyle proposition encompassing what consumers wear, how they present themselves and potentially how they approach skincare and makeup.
For now, the biggest details remain under wraps. But with Kardashian confirming that beauty is on the way, 2027 could bring one of SKIMS’ most important category expansions yet.
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