Ailleurs – “Elsewhere” – is where Boucheron’s Creative Director Claire Choisne and her studio are taking us with this new Carte Blanche High Jewellery collection. An “elsewhere” where everything
becomes possible, without any borders, and where nature is in a raw state. From the deserts to the oceans, the mountains to the rainforests, Boucheron has mixed together worlds and materials one could initially think are contradictory; where diamonds meet pebbles and burned wood, gold meets rattan and meteorite. In this “elsewhere” there is only one rule: to reveal the beauty and poetry of nature. In telling this story, Claire Choisne has imagined five different worlds, in which anyone can find a piece of themselves.