Jennifer Lawrence has always embodied effortless elegance. Now, in this First Avenue Magazine feature, she steps into the luminous spotlight as the new face of Longines’ redesigned PrimaLuna Collection — an ode to grace, precision, and timeless style.
Longines has refreshed the PrimaLuna line for 2025, refining its design while preserving the heritage that has made it a beloved classic. Measuring 34mm, the case strikes a perfect balance — modern yet intimate on the wrist. The new models feature a moonphase complication with a date display, domed cases, and exquisitely detailed bracelets in steel or bi-metal finishes. A standout is the celestial blue mother-of-pearl dial, surrounded by sapphires and diamond accents.
As Longines’ Ambassador of Elegance, Jennifer Lawrence describes the PrimaLuna as “sleek, understated, and precise.” For Lawrence, a watch is more than timekeeping — it is a companion for life, framing moments from quiet mornings to red carpet nights.
At First Avenue, we celebrate timepieces that define a lifestyle. The craftsmanship of the PrimaLuna speaks to women who value both design and performance. Powered by the exclusive Longines calibre L899.5, the watch delivers a 72-hour power reserve and enhanced precision.
The collection officially launched this month at Longines Boutiques and authorized retailers worldwide.
In a year marked by both professional milestones and personal joy, Jennifer Lawrence’s collaboration with Longines feels perfectly timed. She isn’t just wearing the PrimaLuna; she is living its message: time is precious, elegance is eternal.
