Thriwe Expands into Saudi Arabia, Revolutionizing B2B Benefits as a Platform Marketplace

by / Comments Off on Thriwe Expands into Saudi Arabia, Revolutionizing B2B Benefits as a Platform Marketplace / 410 View / November 8, 2023

Thriwe, a leading tech-driven benefits as a platform company, announced the successful establishment of its fully operational presence in Saudi Arabia. Established in 2011, the company offers support to businesses and banks to acquire, engage, retain, and delight their customers through curated rewards, benefits, and loyalty.

Leveraging decade-long success in the UAE, Thriwe has established valuable partnerships with renowned financial institutions such as FAB, Mashreq, RakBank, and ENBD. As part of its strategic global expansion, recently the company has made notable acquisitions and received investments. One such investment was secured with Saudi Arabia’s Masarrah (Almutlaq Family Office), making it a significant step in strengthening the company’s presence in the region. Within two months of this investment, the company has garnered a remarkable membership base of over 2000 members in sectors such as Banking, Insurance, and consumer durables.

Commenting about their strategic partnership, Tariq Almutlaq, Managing Director of Masarrah said, “Our strategic partnership with Thriwe, emphasizes our commitment to harnessing our resources, vast network, and industry expertise. We have unwavering confidence in Thriwe’s potential to revolutionize the loyalty and rewards landscape in Saudi Arabia, unlocking fresh opportunities that deliver substantial value to our partners and their respective clientele. Their trustworthiness, dependability, and strategic solutions make them a powerful partner for enhancing customer engagement and loyalty.”

“In today’s fiercely competitive business landscape, organizations in Saudi Arabia are constantly seeking innovative ways to reach new customers and retain the existing ones. With a successful journey spanning across India, the UAE, Singapore, London, and Florida, we are now in Saudi Arabia to achieve another milestone. Our vision is to empower businesses in Saudi Arabia by offering a user-friendly and customizable platform that fosters strong customer relationships, drives loyalty, and enhances retention,” said Dhruv Verma, Founder, and CEO of Thriwe.