Foundation shade finders can be a bit overwhelming. But once you know what you’re looking for, it’s actually pretty easy to find your perfect match.
When you’re ready to buy a foundation, it’s important to know what undertone your skin has and how to pick the right color.
To start, identify your skin undertone. This is the most important part of the process, because it will help you pick the correct foundation shade and avoid looking orange or gray in pictures. If you’re not sure how to do this, check out this guide: [insert link].
Next, consider your skin type. Are you oily? Dry? Combination? Knowing this will help you determine whether a matte or dewy finish would work best for your skin type and lifestyle—and whether or not you want medium coverage or full coverage.
Finally, think about the coverage level that works best for your lifestyle: Do you want something that covers up blemishes but still looks natural? Or do you want something that will cover up everything except freckles and moles (which are pretty much impossible to hide!)?