MISSONI SHOWCASES ITS S/S 2024 WOMENSWEAR COLLECTION

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‘KALEIDOSCOPICA’ AT MILAN FASHION WEEK

Embodying the elsewhere — another place, time, or state of mind — is a utopia that fashion makes possible day after day: infinitely, spontaneously, and lightly. The flutter of a ruffle and the rhythm of a pattern put the act of living in the moment under the lens of a kaleidoscope, and the result is always different. This playful collection arises from a cheerful question: How to enjoy reality?

The answer materializes in exploring the joys of matter, shape, and color. And then: contrasting the masculine and feminine, generous volumes and tight lines; layering transparencies over Missoni patterns; allowing “Missoni-isms” to expand onto unexpected fabrics like sangallo. Just like the combinations in a kaleidoscope are infinite, so are the Missoni ways to enjoy reality — as many as one desire.