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MICHAEL KORS TO LAUNCH MK MY WAY IN-STORE POP-UP AT YAS MALL IN PARTNERSHIP WITH RETAIL ABU DHABI

by / No Comments / 37 View / October 27, 2021

The MK My Way activation will take place in-store with a colorful pop-up kiosk. Equal parts elevated and high-energy, the pop-up’s countertop and façade is splashed with metallic hues and punctuated by oversized, graphic takes on the brand’s Signature print.

After selecting their Signature print handbag, customers have the chance to have their bags hand-painted with their initials by artist PiPo from PiPo MoMa (@pipo_moma). Supplies are provided by Angelus Paints, a California paint company and world leader in luxury customization.

To celebrate the launch, the brand has created a digital campaign starring Fatma Husam (@fatmaa), a UAE-based fashion entrepreneur and social media influencer known for her contemporary take on modest dressing.