The story of the collaboration between Bulgari and MB&F is first and foremost that of an encounter – initially motivated by mutual professional respect and subsequently evolving into a strong friendship – between Bulgari’s Product Creation Executive Director, Fabrizio Buonamassa Stigliani; and MB&F’s Founder and Creative Director, Maximilian Büsser. The outcome is FlyingT Allegra, a joint and unexpected feminine creation merging various skills, but above all two mindsets.
This story is also that of an unlikely connection, of two paradoxes combining to form a single, homogeneous and sophisticated whole. It is also the story of an encounter between two unusual and unconventional creative approaches. When MB&F and Bulgari decide to join forces, the result can only be extraordinary, in the truest sense of the word.
Both Bulgari and MB&F display strong character in their respective fields yet are also very different. The Rome-based Maison is known for its love of cabochon-cut coloured gems in jewellery watch creations, expressing Mediterranean warmth and exuberance – diametrically opposed to the currently prevailing classicism. Born in 2005, MB&F took the decision to design radical timepieces exploring previously uncharted conceptual territory within a watch industry environment characterised by stubborn conventionalism.
The two brands were thus bound to converge on a shared platform: that of their jewellery-making and mechanical audacity. MB&F works on volumes and complexity, while Bulgari creates two-dimensional models with a radically graphic aesthetic. The choice to revisit MB&F’s Legacy Machine FlyingT was thus both natural and logical, since FlyingT Allegra incorporates both sensibilities.