Believe It or Not!, it’s coming to WAFI
All things strange and bizarre are coming to WAFI this September. If you haven’t already guessed, its Ripley’s Believe It or Not! In line with DTCM’s ‘Back to School’, WAFI will open doors to this one-of-a-kind exhibition that will spread across the whole destination.
Visitors will be able to enjoy a variety of weird and wonderful exhibits of all sizes and a number of interactive elements until November.
Ripley’s Traveling Shows are interactive, portable, one-of-a-kind experiences. Based on 100 years of history, artifacts, intellectual property and media, Ripley’s creates experiences on science, art & sculpture, American history, human and animal oddities, superstition, education and kids adventures & exploration.
“We are very excited to bring Ripley’s to the region for the first time and believe it is a great opportunity to partner with the popular brand especially since it is their 100th anniversary this year. We were looking to have a unique activation for ‘Back to School’ that was fun for both adults and children. Ripley’s is more than entertainment; it is a remarkable and inspiring form of education too. This activation will be unusual, intriguing and an overall surprise, which parents and their children can enjoy together. It promotes the art of fun and education in today’s digital age and we can really see Ripley’s bringing a family together at WAFI” said Katherine Revett, Head of Central Marketing, WAFI.
Ripley’s will also have a winning element for curious visitors, who can get a passport to collect stamps as they pass by each exhibit location. Those who collect all the stamps can drop their passport into a raffle barrel for the chance to win prizes every week as well as the grand prize at the end of the exhibition.
Ripley’s Believe It or Not! will be open for viewing from September and visitors will be able to view the exhibition for free during mall trading hours. Visit WAFI to explore the unbelievable for the first time in the Middle East.