Cover Story

First AvenueAugust 4, 2021
250

Dorra Zarrouk and Six Happy Women for Chopard Happy Diamonds Campaign

Diamonds symbolising a call to freedom and happiness: an iconic emblem permeating jewellery and watchmaking alike, Happy Diamonds are a…
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First AvenueAugust 4, 2021
419

Precious Lace Majestic Paraiba tourmaline necklace revealed as the new star of Chopard Haute Joaillerie’s signature collection

Chopard Co-President and Artistic Director, Caroline Scheufele, presents the latest addition to her Precious Lace collection in an exclusive collaboration…
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First AvenueAugust 2, 2021
165

Chopard – The Red Carpet Jeweller Opening Ceremony of the 74th Cannes Film Festival and Première of Annette by Leos Carax

American Actress Jessica Chastain dazzled in a necklace in 18ct white Fairmined-certified gold featuring 112.52-carats of oval-shaped rubies and 13.57-carats…
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First AvenueAugust 1, 2021
155

Chopard Official Partner to the 74th Cannes Film Festival

Since 1998, Chopard and the Cannes Film Festival have been jointly writing the history of cinema. After the cancelled 2020…
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First AvenueJuly 29, 2021
425

Upfield’s Award-winning Violife® Partners with Sofitel’s Newly Renovated Plantation Brasserie Bar & Terrace to Launch First-Of-Its-Kind Plant-Based Menu

– Upfield, the world’s largest plant-based consumer products company, announced today its latest collaboration with the newly renovated Plantation Brasserie…
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First AvenueJuly 25, 2021
163

LEGACY MACHINE FlyingT – The first MB&F Machine dedicated to women

Even the most unpredictable and audaciously led lives, when observed from a distance, form patterns and fall into cycles. This…
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First AvenueJuly 25, 2021
109

CELEBRITIES IN MESSIKA ON THE RED CARPET AT THE CANNES FILM FESTIVAL

The new French talent, Lilith Grasmug attended the “Oranges Sanguines (Bloody Oranges)” photocall during the 74th annual Cannes Film Festival in Cannes.…
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First AvenueJuly 25, 2021
176

CELEBRITIES IN MESSIKA ON THE RED CARPET AT THE CANNES FILM FESTIVAL

British designer Kimberley Garner was radiant on the red carpet during the Premiere of “The French Dispatch” by Wes Anderson. She wore…
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First AvenueJuly 23, 2021
2,156

Saint Honore Paris – Monceau Tourbillon Limited Edition Watch

Beholds the charm. Casts a spell. Enchants like no other. The apogee of workmanship transcending over centuries. Presenting Monceau Tourbillon…
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First AvenueJuly 14, 2021
144

ROGER DUBUIS LAUNCHES NEW EXCALIBUR SPIDER PIRELLI

Introducing the new Excalibur Spider Pirelli, the first Roger Dubuis fully versatile Hyper Horology timepiece fueled by adrenaline and crafted…
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