Both feminine and masculine. Genuine and radical. Innovative and inspiring.
The Boucheron ICONS campaign reflects a Maison that, since it was established in 1858, has stretched the limits of High Jewelry. Pieces to be felt by the skin and the mind. Those we choose to be empowered with, to show our true selves, to stand out. Between style and innovation, heritage and the avant-garde, discover ICONS as Boucheron goes XXL.
Femininity is personified by model Anja Rubik, chosen for her pure beauty and natural sophistication. Her male counterpart is Ludwig Wilsdorff, a radiant personality that exudes Boucheron’s masculinity, a first for a corporate campaign.