Beyond, the new fashion brand created by female Emirati business owner, officially launches its newest collection, ‘Infinite’, to the UAE public this March. A contemporary luxury fashion brand, Beyond aims to provide elegant ready-to-wear designs carefully created for the woman of today. A Prêt-à-Porter label, Beyond is an assortment of contemporary, stylish modest-wear, boasting of femininity, elegance and delicacy. Borrowing shapes and colors inspired by patterns of nature, the brand’s creative direction looks to make garments chic yet playful, with a touch of sophistication.
The collections, both suitable for casual and formal occasions, are composed of rich fabrics manufactured in Italy and France, carefully selected to cater to the tastes of the region. From luxurious artisan-made silk, to satin, the fabrics are a result of innovative weaving techniques and creative processes. Through the brand’s unique translucent looks, and modish embellishments, customers will be presented with, one-of-a-kind pieces. Beyond’s latest collection, Infinite, is one of a kind assortment of gowns inspired by the eternity symbol. The infinity curve endlessly depicts perfection, empowerment and mystery, a representation of modern women today, keeping in line with the brand’s vision, mission and values. It invites you into a world of wonder where reality and illusion merge, through its endless line fixtures and unique patterns. Uniting exquisite craftsmanship and innovative design, the collection conjures a vision of infinite possibilities that celebrates the human imagination and eclipses the conventional limits of the mind.
Beyond’s previous collections, Shell and Floral, provided a new take on current trends. The Shell Collection is inspired by the elements of the ocean, capturing the soul of primary underwater patterns of corals, seashells & waves, perpendicular or oblique to the direction of the fabric, giving the dresses new dimensions of beauty. The Floral Collection is inspired by the timeless beauty of flowers. Flora is the principal source of influence for the pieces which features designs inspired entirely by flowers. Each design is handmade locally, within the UAE, reinforcing the brand’s commitment to provide empowering experiences.