Preeminent Jewellery brand, Alfardan has unveiled a new look and an an array of high end jewellery brands at their boutique in the world’s largest mall, The Dubai Mall. Situated on the ground floor along the fine jewellery and watches aisle, the store is home to an unparallel selection of international jewellery brands for customers that seek quality and authenticity.
Alfardan Jewellery has always been a leader in offering prominent pieces of jewellery and statement watches. Part of that involves the launch of its own line, Noudar, created by Noor Alfardan, the daughter of Mr. Ali Alfardan, President of Alfardan Jewellery & Vice Chairman of Alfardan Group; specializing in elegant and contemporary jewellery with a traditional twist. Noudar’s inspiration is drawn from the depth and extent of the family’s involvement in jewellery spread back across generations.