The launch of Al Ouum “Mother Holding child “ took place at the Ritz Carlton hotel in DIFC, where the crème de la crème of Dubai attended as well as different members of the media. The launch was graced by the presence of his highness, Sheikh Juma, Bin Maktoum Al Maktoum , it was a hugely successful launch where we had Ziad Abi Khalil flying in especially to sing the song for mother in the Arabic language, as well as Monica Nazarian, who flew in all the way from Armenia to sing the song for Mother, in Armenian. Bediq the founder of the brand , gave a beautiful description about the concept behind Mother Holding child, and how the idea was conceived. The event was hugely successful, and everybody enjoyed themselves.. the main message behind mother Holding child is the love that every mother has unconditionally for all her children.
