Kate Moss is a symbol of freedom, empowerment and strength – an icon that influences the fashionworld with her effortless styles. She is the face of the new Fall/Winter 2022 collection “Progress“,which represents development, dynamism and innovation.“Progress“ means playing with new creative ways of doing things, while never losing sight of one‘sown style. At the campaign shoot at Big Sky Studios in London, star photographer Liz Collins stagessupermodel Kate Moss with a vibrancy that is spellbinding. The images portray a sense of femininityand self-confidence that focuses on one’s own individuality.
The two internationally renownedstylists Sam McKnight (hair) and Val Garland (makeup) highlight this idea with a natural styling.The looks of the campaign are cool and casual with that certain something – very à la Kate Moss.But they also represent the core of the brand: AIGNER is elegant, but not too classic. Casual, butnot too sporty. Trendy, but not limited.The leather dress, designed especially for the shoot, in combination with the DELIA Bag radiateselegance and coolness.
The MAGGIE Bag with a newly developed quilting is shown with cashmeresweater, leather shorts and 90ies platform boots from the Fall/Winter 2022 shoe collection – acasual Kate signature look. The Dadino print, an AIGNER classic, is also taken up this season withthe new MIRA series – this time in nylon with a puffer look. To match, a quilted trench coat in Dadinopattern was designed for the shoot. The FILO Bag is styled with an extroverted leather all-over outfitwith a net body and gloves. The gaudy suit in “Orchid Pink“, paired with the ALONA bag, createsa self-confident look.