Zendaya Transforms Fashion Fantasy in Louis Vuitton’s Campaign
When elegance meets artistry, the result is pure magic — and Zendaya’s latest appearance in Louis Vuitton’s Campaign 05 is exactly that. Fronting the French fashion house’s Resort 2025 and final Takashi Murakami capsule, Zendaya doesn’t just wear fashion — she embodies it.
Photographed by the iconic duo Inez & Vinoodh and styled to perfection by her longtime image architect Law Roach, Zendaya is seen towering above the Italian Riviera like a goddess of modern style. The surreal visuals, saturated in sun-washed hues and playful iconography, blur the lines between dream and reality — showcasing Louis Vuitton’s latest pieces in a world that’s both escapist and editorially striking.
The campaign features a vivid blend of Riviera-ready staples: crochet dresses, pastel-toned mini skirts, woven Capucines bags, and bold strappy sandals. It’s an ode to summer chic — elevated by Murakami’s unmistakable touch. The legendary Japanese artist’s vibrant cherry motifs make a final grand appearance across bags, swimwear, and accessories, marking the closing chapter in a 20-year creative partnership with the brand.

Zendaya, known for her versatile style and poised grace, brings something deeply personal to this high-fashion narrative. In one of the most talked-about shots, she wears a bandeau bikini top that subtly reveals her tiny “t” tattoo — a nod to fiancé Tom Holland. It’s a gentle reminder that even in the height of luxury, real love and authenticity shine through.
The response to Campaign 05 has been bold and divided — as every groundbreaking campaign tends to be. Some critics praised its oversized styling and playful surrealism as a fresh take on fashion editorial storytelling, while others debated the creative risk of veering away from traditional polish. But one thing’s certain: Zendaya’s presence is magnetic, her statuesque poses against Mediterranean landscapes instantly memorable.
This campaign doesn’t just sell clothes — it creates a visual narrative. It’s about escapism, nostalgia, and the celebration of iconic motifs through a modern muse. With the final Murakami-LV collaboration now etched in fashion history, Zendaya serves as the perfect face to lead it — confident, expressive, and always pushing boundaries.
As the sun sets on this colorful chapter, Campaign 05 will be remembered not just for its looks — but for its bold statement: fashion can be art, movement, and meaning all at once.