Victoria’s Secret Unveils Localised Ramadan Campaign

by / Comments Off on Victoria’s Secret Unveils Localised Ramadan Campaign / 461 View / April 21, 2022

To continue the brand’s mission of championing all women, Victoria’s Secret has unveiled its 2022 regional campaign for Ramadan.  Featuring two dynamic Arab content creators, Areej Nashashibi and Fatma Husam, the campaign celebrates local women and emphasizes the importance of self-reflection and generosity in everyday life during this time.

The campaign highlights the strength of Arab women through content creators, Areej and Fatma, and embodies the journey of self-reflection through mosaic detailing and reflective mirrors. Bringing together women and their inspiring life journeys, the campaign aims to connect with local communities.

Showcased in the campaign is Victoria’s Secret’s smoky and intriguing fragrance Bombshell Oud, a deep, exotic twist of the Gulf’s signature scent, as well as an exclusivesatin set of robes, long-sleeved and long pant pyjamas with all the details and luxury that are signature to Victoria’s Secret’s most beloved collections.