Swiss Watches
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Celebrity Campaigns
First Avenue Magazine Spotlight: Jennifer Lawrence Embraces Time & Elegance with Longines’ Reimagined PrimaLuna
Jennifer Lawrence has always embodied effortless elegance. Now, in this First Avenue Magazine feature, she steps into the luminous spotlight…
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Cannes Film Festival 2025
Patrick Aoun Appointed CEO of Longines: Leading a Confident New Era in Swiss Watchmaking
In a strategic move poised to define its next chapter, Longines has appointed Patrick Aoun as its new Chief Executive…
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