luxury lifestyle
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Beauty
Cap Camarat by Memo Paris: A Sun-Drenched French Escape in a Bottle
In the world of niche perfumery, few houses capture the spirit of travel quite like Memo Paris. With the launch…
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Cover Story
The New Language of Luxury: Why Modern Affluence Is Defined by Meaning, Not Excess
Luxury has always been a mirror of its time. In past decades, it spoke loudly—through logos, scale, and spectacle. Today,…
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Cover Story
Luxury Is No Longer About Owning — It’s About Belonging
For decades, luxury was defined by what you owned.A watch.A car.A handbag.A postcode. Today, that definition no longer holds. Modern…
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Celebrity Campaigns
First Avenue Magazine Spotlight: Jennifer Lawrence Embraces Time & Elegance with Longines’ Reimagined PrimaLuna
Jennifer Lawrence has always embodied effortless elegance. Now, in this First Avenue Magazine feature, she steps into the luminous spotlight…
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Archive 2025
Angelina Jolie Brings Timeless Grace to TIFF 2025 Red Carpet
Hollywood icon captivates Toronto with elegance and poise The Toronto International Film Festival (TIFF) 2025 welcomed stars from around the…
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