PRADA redefines the world of beauty with a concept rooted in its iconic fashion philosophy—bold, intellectual, and effortlessly elegant. With the launch of its new beauty essentials, PRADA brings the same visionary spirit from the runway into the realm of skincare and makeup. At the heart of this launch are three meticulously crafted lip balms, each offering a distinct finish: matte, satin, and hyper-shine. Together, they form a versatile trio designed for endless self-expression.
More than just lip color, these balms are an embodiment of Prada’s duality—simplicity and sophistication, functionality and flair. The matte version delivers a modern, velvety look with lasting wear, perfect for understated power. The satin balm adds a refined glow, ideal for everyday elegance. And the hyper-shine finish provides a statement-making gloss that turns heads while nourishing the lips.
The packaging is equally considered, mirroring Prada’s minimalist luxury. Sleek, architectural cases make these balms as beautiful to hold as they are to wear—beauty made collectible. The color palette nods to classic Prada tones, with a hint of rebellion and edge that allows every wearer to craft their own beauty story.
These three finishes aren’t just a makeup routine—they’re tools for creative reinvention. Whether bold or natural, glamorous or minimal, PRADA empowers wearers to blur the line between beauty and art. In doing so, the brand proves once again that beauty, like fashion, is about more than trends—it’s about identity, interpretation, and timeless allure.
