OPPO has announced the launch of its new Reno2 Series in the UAE at Armani Hotel Dubai. The Reno2 and Reno2F models are the latest iteration of OPPO’s popular Reno series, packed with photography-enhancing features that will redraw the boundaries of users’ creativity. The announcement comes right after the Reno2 Series was highlighted in a teaser campaign projected onto the iconic Burj Khalifa, wowing audiences that gathered to watch the impressive show.
The Reno2 series’ unique multi-perspective capabilities are enabled by its quad-camera setup, which includes super-stable video shooting on the go thanks to Ultra Steady Video feature, ultra-clear night shots even under a nearly-no-light condition in Ultra Dark Mode and 5x Hybrid Zoom allowing users to get much closer to a subject. These enable creators to boldly defy conventional photography by capturing new, fresh perspectives behind the lens.
Ethan Xue, President, OPPO MEA, said: “The Reno2 series is the second range of premium products we have launched in the region in line with our strategy to build a high-end brand. As a series that focuses on photography, Reno2 represents OPPO’s latest technologies that have been created keeping the young trendy consumers’ needs in mind. This latest iteration of Reno series empowers consumers with access to premium technology to discover new perspectives of the world around them.”
Innovative Photography Technologies to empower users
OPPO is dedicated to pushing the boundaries of smartphone photography. The Reno2 is equipped with four cameras that provide a full focal length imaging system, offering a 5x Hybrid Zoom, Ultra-Wide Angle lens and more. Three lenses of varying focal lengths work in harmony to create a unique 5x Hybrid Zoom effect from the ultra-wide-angle to telephoto, which also fuses image technology to ensure a smooth, seamless zoom transition. The Ultra-Wide Angle lens feature provides an impressive 116° angle for photography, enabling users to shoot vast and boundless landscapes.
Smooth videos on the move with ultra steady video
With social media users increasingly shooting videos, OPPO is paying more attention to videography capabilities than ever before. Users can capture steady videos while running, skiing, skateboarding, cycling, and more, through an IMU measuring device with a high sampling rate and a hull sensor, equipped with Electronic Image Stabilization and Optical Image Stabilization. Ultra Steady Video brings you exceptionally clear and smooth videos matching the quality of purpose-built action camera.
See in the Dark with Ultra Dark Mode
With a 48MP primary lens equipped with Optical Image Stabilization, F1.7 aperture, and a 1/2-inch sensor along with Quad Bayer technology, Reno2 can achieve better performance in low light. The Reno2 Series provides an impressive range of different night scenes via a powerful NPU, and OPPO’s fine-tuned algorithms. Even if light levels measure below 1 lux, it elevates your photos beyond the capabilities of the naked eye through hardware network-optimized AI noise reduction. While the naked human eye can’t penetrate darkness, with Reno2 now users can capture stunning scenes such as fireflies at night and candlelight dinners.
User-centric design and elegant look from all angles
The Reno2 series features seamless, one-piece curved bodies, and with the use of three-layer stripping technology, OPPO has achieved a glossier, multi-toned look that shows off different color shades from different angles. This creation of a varying and dynamic aesthetics contrasts the Reno series, which conveyed a more reserved, static design. They feature rear cameras that remain hidden under the back cover, which itself is made from durable 5th Generation Corning® Gorilla® Glass.
The OPPO Reno2 Series’ Twilight Mist body-color takes influence from the mesmerizing beauty of nature. Using sophisticated manufacturing techniques, deep hues combine with dream-like neon detail for a graceful, iridescent color that moves in a different light. For Luminous Black, the light-emitting area employs a roll-processed uneven nano-texture, which achieves an illuminating effect when viewed from a specific angle. The use of the Ribbon Transfer 2.0 process produces a unique color gradient effect which is superimposed over the illuminated texture, which is exclusive to the OPPO Reno2 series.
Panoramic screen and unbeatable visibility in Bright Light
The Reno2 is equipped with a 6.5”AMOLED screen, 2400×1080 resolution, and a screen-to-body ratio of 93.1%, made from durable 6th Generation Corning® Gorilla® Glass. While the Reno2 F features a slightly smaller screen-to-body ratio of 93.1%, made from durable 5th Generation Corning Optical Gorilla® Glass. The Reno2 comes with the improved Sunlight AMOLED Screen, which offers sufficient brightness even in bright outdoor environments while extending screen service life by 50% and reducing power consumption by 6%.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Qatar, Oman, Kenya and Nigeria.
OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.