A name that has become
synonymous with high-end fashion, handpicked luxury, curated collections, and sartorial excellence, AFRA
enchanted its discerning consumers with yet another memorable fashion soiree. Renowned for seamlessly
blending design, creativity, and culture, AFRA’s latest edition payed a distinct regal homage to the upcoming festive season- aptly titled the ‘RAMADAN COTERIE’ – at the elegant and chic THE Dubai EDITION Hotel, Downtown Dubai.
Niti Gupta, the visionary Founder of NITI GUPTA EVENTS, meticulously curated a vibrant festive coterie of
designers and brands, where haute couture, luxury pret, ready-to-wear styles, and accessories elegantly
converge to create a royal shopping experience for women. This unique theme draws inspiration from the
leisurely pace at which royal ladies historically shopped, emphasizing an unhurried, personalized, and intimate atmosphere – a departure from the conventional humdrum of shopping and attracted clientele from all nationalities.
In its commitment to reinvention, AFRA’s RAMADAN COTERIE presented an exclusive and curated selection that invites women to take their time and savor the finest offerings – explore rich textures, touch and feel a repertoire of fascinating fabrics, revel in the kaleidoscope of colorful silhouettes, and consult with designers to create customized outfits, in addition to pre-ordering styles on display. This season’s reimagined experience was tailor-made for the modern woman seeking something distinctive and eclectic for the festive season.
The AFRA event, on February 3rd, opened with the guest of honour Lara Tabet, the lady behind the brand Luxury with Lara. The AFRA Ramadan Coterie showcased a handpicked selection of couturiers, global ateliers, and the new-age trailblazers of fashion. From a wide selection of festive ready-to-occasion KAFTANS by revered names such as Pria Kataria Puri, Mina Siddique, VYOUM by Ritu Sekksaria, to vibrant handcrafted luxury pret styles by Aartivijay Gupta, J’s Clothing, Sougat Paul, Arab Crab, Sahar Atif, and statement fashion jewellery and accessories by KOKOMMO, New York-based label Deepa Gurnani, House of Tuhina, and Ekathva Jaipur and skin jewellery by Marbella Paris. There were some special Ramadan personalized stationery, gift tags and eidi envelopes by Escapades which was a favourite amongst
all.