Kendall Jenner brings effortless elegance and contemporary allure to Prada’s “Days of Summer” campaign for 2025. Set against a serene coastal backdrop, the campaign captures the essence of laid-back luxury — a celebration of warm, sun-drenched days paired with Prada’s signature minimalist sophistication.
In the visual story, Kendall is seen in fluid slip dresses, soft pastels, and airy silhouettes that flow with the breeze of the seaside. The palette reflects the natural tones of summer — muted greens, sandy beige, crisp whites, and ocean blues — creating a dreamy harmony between fashion and the elements. Jenner’s windswept hair and subtle, glowing makeup further enhance the campaign’s relaxed yet refined aesthetic.
Photographed with a soft, natural light that evokes early morning calm or golden hour warmth, the campaign explores the freedom and elegance of summer dressing through a distinctly Prada lens. It’s both cinematic and intimate, with Kendall portraying a woman who is confident, self-aware, and unbothered by excess.
“Days of Summer” reflects Prada’s ongoing ability to translate timeless design into a contemporary mood. With Kendall Jenner at its center, the campaign delivers more than just seasonal fashion — it embodies a lifestyle of quiet luxury, calm confidence, and personal expression. It’s a vision of summer not just worn, but felt.
