Dior’s Lucky Capsule: Style with a Touch of Personal Meaning
Dior’s latest Lucky Capsule collection brings a whimsical yet elegant twist to luxury fashion by blending personal storytelling with signature style. Inspired by Monsieur Dior’s cherished symbols of luck and sentiment, the capsule introduces beautifully designed tags and charms, offering a fresh way to customize the iconic Dior bags.
This new release celebrates individuality through subtle yet expressive details. Whether it’s floral motifs, star charms, or handwritten notes, each piece serves as a lucky token—an accessory that carries meaning beyond just fashion. Dior’s ambassadors Deva Cassel and Dilraba, along with actress Eiza González, bring their unique style sensibilities to the campaign, showcasing how the Lucky Capsule can be styled with confidence and grace.

The collection includes some of Dior’s most loved silhouettes, including the Book Tote and Lady Dior, now enhanced with personalized tags that add a playful yet refined charm. It’s a statement that speaks of identity, heritage, and timeless elegance—hallmarks of the Dior name.
Now available in select boutiques and online, Dior’s Lucky Capsule is not just an accessory collection—it’s an invitation to express who you are, one charm at a time.