IN A SPECIALLY PRODUCED SHORT FILM, JAEGER-LECOULTRE’S GLOBAL AMBASSADOR GUIDES VIEWERS THROUGH THE “REVERSO STORIES” EXHIBITION IN NEW YORK
In a specially produced video created to mark the North American debut of ‘Reverso Stories’ in Manhattan, Jaeger-LeCoultre’s Global Ambassador, Anya Taylor-Joy, leads viewers on a journey of discovery through the exhibition. Her narrative is intertwined with views of the exhibition, which encapsulates nine decades of history and style since the birth of the Reverso in 1931.
With her trademark poise, the actress invites us to unwrap the Reverso’s rich heritage and discover the soul of this iconic timepiece: “I feel like I’ve been transported in time – back to the 1930s when the Reverso story began on the wrists of polo players,” she says, as she begins her tour of discovery.
The exhibition reveals how this timeless masterpiece of design fuses artistry and precision through high complications, enamelled creations and resplendent gem-set pieces. “The gem setting, the engraving, the painting on this tiny watch face, it’s artistry on a different level”, the actress observes.
As a Global Ambassador of Jaeger-LeCoultre, Anya Taylor-Joy embodies the essence of the Reverso – timeless, elegant, and with a story to tell – and the timepiece that she wears in the short film, the Reverso One Duetto Jewellery, perfectly reflects her natural allure. Featuring a back-to-back dial concept in a new setting that is as rare as it is precious, 335 grain-set diamonds cover the entire case-back and wrap seamlessly around its curved sides to frame the dial.
More than 90 years after it was created, the Reverso’s style and design retain their avant-garde appeal, capturing attention with the signature swivelling case. “You can have two or three or even four different watch faces that show this complex idea of time,” notes the actress.
Reflecting on her discovery of ‘Reverso Stories’, Anya Taylor-Joy concludes: “When you are walking around here, you really understand why Jaeger-LeCoultre is considered the Watchmaker of Watchmakers.”
The ‘Reverso Stories’ exhibition is an invitation to explore not only the union of horological mastery and artistic expression that the Reverso represents, but also the cultural context that has provided the backdrop to its evolution over the course of nine decades. Join us in New York as we unfold the chapters of time through the lens of our iconic Reverso.