First Avenue Magazine Spotlight: Jennifer Lawrence Embraces Time & Elegance with Longines’ Reimagined PrimaLuna
Jennifer Lawrence has always embodied effortless elegance. Now, in this First Avenue Magazine feature, she steps into the luminous spotlight as the new face of Longines’ redesigned PrimaLuna Collection — an ode to grace, precision, and timeless style.
Longines has refreshed the PrimaLuna line for 2025, refining its design while preserving the heritage that has made it a beloved classic. Measuring 34mm, the case strikes a perfect balance — modern yet intimate on the wrist. The new models feature a moonphase complication with a date display, domed cases, and exquisitely detailed bracelets in steel or bi-metal finishes. A standout is the celestial blue mother-of-pearl dial, surrounded by sapphires and diamond accents.
As Longines’ Ambassador of Elegance, Jennifer Lawrence describes the PrimaLuna as “sleek, understated, and precise.” For Lawrence, a watch is more than timekeeping — it is a companion for life, framing moments from quiet mornings to red carpet nights.
At First Avenue, we celebrate timepieces that define a lifestyle. The craftsmanship of the PrimaLuna speaks to women who value both design and performance. Powered by the exclusive Longines calibre L899.5, the watch delivers a 72-hour power reserve and enhanced precision.
The collection officially launched this month at Longines Boutiques and authorized retailers worldwide.
In a year marked by both professional milestones and personal joy, Jennifer Lawrence’s collaboration with Longines feels perfectly timed. She isn’t just wearing the PrimaLuna; she is living its message: time is precious, elegance is eternal.
